SERVICESWe Reach Millions Online
Our deep rooted understanding of the political ecosystem & tactical insight from grassroots voters to urban influences enables to provide the best shape & direction to far-reaching political campaigns.
We have provided effective consultations to National parties, Regional parties, Individual candidates, Presidential Candidates, Corporators, Councilors and for other local body elections. With a strike rate of nearly 92% over almost a decade of handling electoral campaigns, this indeed is our flagship service.
Since we have a good understanding of people, markets & trends, we bring a unique perspective to Social & Digital Media campaigns reaching audiences previously unthinkable.
Leveraging our cross platform understanding & dynamic product/ads placement, we have delivering delightful & memorable campaigns that have had a better than expected results for our clients.
We have been clear about never using “one shoe fits all” approach of traditional campaign management, developing solutions on the go that suit the exact needs of the campaign.
The success of any campaign is dependent on two important factors, creating the right content & making sure it reaches the target audience through proper dissemination utilizing the right mediums.
Coceptual Media ensures every campaign is success, excelling at the both the aspects. Our dissemination team works closely with the creative team to optimize the campaign collaterals based on intended platform & target audience ensuring you get the maximum value for your expenditure.
The digital revolution has brought with it a huge boost in the number of people accessing the internet creating multiple data points with the scope for objective based segmentation & data mapping.
Although data analytics is considered to be an ever evolving field with limitless potential, we have the right professionals to help you navigate through the vast world of Big Data. Digital surveys are also fast replacing traditional methods of surveying & we keep you ahead with our cutting edge tech suite designed to present the most accurate representation of survey objectives.
Having the insight & the know-how of audiences based on multiple criteria like Social, Economical , Geographical, Cultural & other relevant parameters, we confidently provide solutions that leave an immediate impact.
We have been helping Government departments, promoting & aiding in good governance & helping PSUs’ identify various challenges in implementing large scale projects or suggesting better delivery mechanisms.
Coceptual Media is a leading Government & Political Consulting agency focused on Digital & Social Media campaigns in South-East Asia scripting several success stories in the region. The team at Coceptual Media has proven track record in delivering astounding campaigns with unmatched dissemination capabilities.
Who we are
Coceptual Media is a powerhouse team of professionals who have excelled in media roles across segments & have come together to deliver micro/macro/mega level campaigns built on detailed audience insights & in-depth data analysis. We plan, design & execute campaigns that deliver an instant connect with the target audience while optimizing the key digital feature of call-to-action increasing recall & positive outcome chances. We have been delivering various services like Digital Consultancy, Campaign Conceptualization, Management & Execution, Volunteer Training & Development, Content Creation & Dissemination, Data-Driven Analytics and other allied services tailor-made to suit the geopolitical & socio-economic landscape of the target zone.
How we work
Following the B.A.CTM (Believe-Constitute-Achieve) philosophy & unleashing the full potential of our proprietary SCuBELARTM framework, we deliver campaigns that are memorable, humane, immersive, connecting & directly influence the franchise-wielding audience making a compelling case for the Candidates, Constituency & Political Party we work for.
Gathering data from different online and ground sources
– Identifying objectives
– Monitoring content sources
Filtering gathered data and creating platform specific content, graphics and videos
– Identifying The Platform
– Identifying The Priority
– Formulating the message
Pushing the content created by the team to various Social Media platforms and hannels
– Identify key avenues
– Executing the campaign
– Amplify the message
Engaging with the online audience across different platforms
– Query Management
– Negative Feedback Management
Keeping tab of the conversations
happening around the things we want to track
– Executing Listening Process across
Analyzing the impact of Social Media campaigns
– Identifying the Parameters
– Identifying platform wise KPI’s
– Impact – Citizen and political
Putting the results of listening and analytics into various elucidated
formats and sending it to relevant people
– Daily, weekly and monthly reporting parameters
– Monitoring and result based changes